Jay Conrad Levinson
Jay Conrad Levinson (February 10, 1933 – October 10, 2013) was an American business writer, known as author of the 1984 book ''Guerrilla Marketing''.He was born in Detroit, raised in Chicago, graduated from the University of Colorado. His studies in Psychology led him to advertising agencies, including a Directorship at Leo Burnett in London, where he served as Creative Director. Returning to the US, he joined J. Walter Thompson (now known as JWT) as Senior Vice President. Jay created and taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. Provided by Wikipedia
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Guerrilla Marketing for Nonprofits : 250 Tactics to Promote, Motivate, and Raise More Money. by Levinson, Jay
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Guerrilla Marketing for Job Hunters 3.0 : How to Stand Out from the Crowd and Tap Into the Hidden Job Market Using Social Media and 999 Other Tactics Today. by Levinson, Jay Conrad
3rd ed.Published 2011Call Number: Loading…Full text (MCPHS users only)
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Guerrilla marketing remix : [the best of guerrilla marketing] by Levinson, Jay Conrad
Published 2011Call Number: Loading…Full text (MCPHS users only)
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Guerrilla travel tactics : hundreds of simple strategies guaranteed to save road warriors time and money by Levinson, Jay Conrad
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What Would a Wise Woman Do? : Questions to Ask Along the Way by Levinson, Jay Conrad, Atchison, Laura Steward
Published 2012Call Number: Loading…Full text (MCPHS users only)
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Guerrilla marketing to heal the world : combining principles and profit to create the world we want by Levinson, Jay Conrad, Horowitz, Shel, 1956-
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