Consultant. Episode 1, Hong Kong /
From Apple to BMW, Chanel to Dior - everyone's crazy about brands. But do cool brands only come from the West? In this 4-part series, join brand consultant Jorg Dietzel as he finds the next big Asian brand - and what it takes for brands in Asia to make it big elsewhere.
Saved in:
| Online Access: |
Full text (MCPHS users only) |
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| Other Authors: | |
| Format: | Electronic Video |
| Language: | English |
| Published: |
Montreal, QC :
Ciné Fête,
2008
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| Series: | VAST: academic video online
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| Subjects: |
| Summary: | From Apple to BMW, Chanel to Dior - everyone's crazy about brands. But do cool brands only come from the West? In this 4-part series, join brand consultant Jorg Dietzel as he finds the next big Asian brand - and what it takes for brands in Asia to make it big elsewhere. |
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| Item Description: | Title from resource description page (viewed May 13, 2014). |
| Physical Description: | 1 online resource (23 min.). |
| Playing Time: | 00:23:06 |
| Language: | In English. |
