WordPress 3 Search Engine Optimization.
Optimize your website for popularity with search engines.
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Birmingham :
Packt Pub.,
2011
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- WordPress 3 Search Engine Optimization; WordPress 3 Search Engine Optimization; Credits; Foreword; About the Author; About the Reviewers; www.PacktPub.com; Support files, eBooks, discount offers and more; Why Subscribe?; Free Access for Packt account holders; Preface; What this book covers; What you need for this book; Who this book is for; Conventions; Reader feedback; Customer support; Errata; Piracy; Questions; 1. Getting Started: SEO Basics; Introducing SEO; Improving your rank on all search engines; Exploring the changing nature of search engines.
- Understanding a search engine's inner workingPreparing the index; Querying the index; Exploring on-page search ranking factors; Weighing search factors; Understanding the search algorithm; Ranking factor: body content; Serious ranking power: title tags and meta tags; Using heading tags (h1, h2, h3); Optimizing code quality and load speed; Menus, internal navigation, and link structure; Image filenames and alt tags; Text attributes: bold, italics, and underline; Ranking factor: high page count; Fodder for search engines: fresh content; Using the subtle power of outbound links.
- Understanding off-page ranking factorsLinks are the power; Creating natural links; Avoiding over-optimization; Converting visitors to customers: the third spoke of SEO; Creating conversion-based websites; Summary; 2. Customizing WordPress Settings for SEO; Setting goals for your business and website and getting inspiration; Analyzing your audience; Determining the goal of your website; Following the leaders; Gauging competition in the search market; Knowing what WordPress already does for your SEO; Understanding WordPress' economical architecture; Building large sites quickly with WordPress.
- Earning respect with search enginesLeveraging WordPress' blogging capabilities; Displaying RSS feeds; Finding your RSS feed; Promoting your RSS feed; Automatically creating descriptive URLs with WordPress permalinks; Creating reliable, text-based navigation; Engaging visitors with built-in collaboration, contribution, and community building; Employing user roles to get your team involved; Improving ranking with user comments; Using update services; Understanding what WordPress doesn't do for your SEO; Tackling duplicate content within WordPress.
- Overcoming landing page customization limitationsUnderstanding limitations on page-by-page navigation; Summary; 3. Researching and Working with Keywords; Building your site's foundation with keyword research; Understanding relevance and the effect of short-tail and long tail keywords; Developing a powerful long tail search strategy; Researching keyword search volume with online keyword tools; Google's SKtool; SEO Book's free keyword tool; Google Insights; Online keyword tool: Wordtracker's free keyword tool; Identifying and developing your keywords.
