Strategic Management.

Intensified competition among domestic private and public sector companies and multinational companies consequent upon globalization along with strides in information technology brought paradigm shifts in the concepts of Strategic Management. In fact, principles of strategic management took a comple...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Rao, P. Subba
Format: Electronic eBook
Language:English
Published: New Delhi : Himalaya Pub. House, 2009
Subjects:
Local Note:ProQuest Ebook Central

MARC

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505 0 |a COVER; CONTENTS; CONCEPT IN STRATEGIC MANAGEMENT; ENVIRONMENTAL SCANNING; STRATEGIC ANALYSIS AND CHOICE; STRATEGY FORMULATION; STRATEGY IMPLEMENTATION; CHANGE AND DIFFERENT STRATEGIES; DIVERSIFICATION STRATEGY; STRATEGY EVALUATION AND CONTROL. 
520 |a Intensified competition among domestic private and public sector companies and multinational companies consequent upon globalization along with strides in information technology brought paradigm shifts in the concepts of Strategic Management. In fact, principles of strategic management took a completely a new direction. The overwhelming response from the students, Lecturers, Professors and heads of various Business Schools of various universities in India, Papua New Guinea and other countries to my various books, viz., Management and Organisational Behavioural, Business Policy and Strategic Management, Strategic Management (JNTU), International Business, Essentials of Human Resource Management and Personnel and Human Resource Management prompted me to write a separate book on S̀trategic Management.̀ In fact, we bring a customized book for Jawaharlal Nehru Technological university, based on its syllabus. 
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