Discovering the hidden listener : an assessment of Radio Liberty and western broadcasting to the USSR during the Cold War : a study based on audience research findings, 1970-1991

Discovering the hidden listener : an assessment of Radio Liberty and western broadcasting to the USSR during the Cold War : a study based on audience research findings, 1970-1991 /

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"A pariah during the cold war, Radio Liberty was ultimately accepted as a legitimate participant on the Russian media scene by the authorities themselves. How did it happen that Radio Liberty - once the most vilified of Western broadcasters in the Soviet Union - had amassed such a vast audience...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Parta, R. Eugene, 1940-
Format: Electronic eBook
Language:English
Published: Stanford, Calif. : Hoover Institution Press, 2007
Series:Hoover Institution Press publication ; 546.
Subjects:
Radio Liberty.
Voice of America (Organization)
International broadcasting > Soviet Union.
Radio broadcasting > Soviet Union.
Radio audiences > Soviet Union.
Local Note:ProQuest Ebook Central
Table of Contents:
  • Preface August 1991: The Coup, the White House and Radio Liberty
  • Sect. 1. Measuring the Audience to Western Broadcasters in the USSR
  • Sect. 2. Trends in Listening to Western Broadcasters in the USSR: 1970-1991
  • 2.1. Early Attempts to Quantify the Audience to Western Radio: The 1970s
  • 2.2. Weekly Reach of Western Broadcasters: 1980-1990
  • 2.3. The Impact of Jamming
  • 2.4. The Role of Political Events
  • 2.5. Trends in Measurement of the "Core Audience"
  • 2.6. Listening to Western Broadcasters in Last Years of USSR: 1989-1991
  • 2.7. Western Radio in a Time of Glasnost'
  • 2.8. Audience Cumulation Patterns: How Frequently Did Listeners Tune In?
  • 2.9. Audience Duplication Patterns in the "Core Audience"
  • 2.10. Listening in the Geographic Regions of the USSR: Overall Patterns in 1989
  • 2.11. Shifts in Listening to Radio Liberty After Cessation of Jamming
  • 2.12. Listening in Russian and Nationality Languages: RL and VOA
  • 2.13. The Overall Annual Audience to Western Radio: 1980-1990
  • 2.14. Comparisons with Internal Surveys to Confirm Audience Estimates
  • Sect. 3. Who Were the Listeners and What Did They Hear?
  • 3.1. Demographic Characteristics of Listeners to Radio Liberty
  • 3.2. Western Radio Listening by Attitudinal Type
  • 3.3. Motivations for Listening to Western Radio
  • 3.4. Choice of Programming from Radio Liberty
  • 3.5. Listeners' Perceptions of Major Western Broadcasters
  • Sect. 4. Western Radio's Place in the USSR Media Environment
  • 4.1. Information Sources Used for National and International News
  • 4.2. Media Use by Demographic Characteristics
  • 4.3. Media Use by "FactorTypes"
  • 4.4. Trends in Media Use: 1978-1988
  • Sect. 5. Western Radio and Topical Issues. Six Brief Case Studies
  • 5.1. The War in Afghanistan: 1979-1989
  • 5.2. The Samizdat Phenomenon: 1970s
  • 5.3. The Korean Airliner Incident: 1983
  • 5.4. The Chernobyl Disaster: 1986
  • 5.5. Glasnost' and Perestroika: 1985-1990
  • 5.6. The Solidarity Movement in Poland: 1980-1981
  • Sect. 6. Some Observations on the Impact of Western Broadcasting to the USSR
  • 6.1. Large Cold-War Audiences
  • 6.2. Widespread Regime Attacks
  • 6.3. Effect on USSR Media
  • 6.4. Influence on Attitude and Opinion Formation
  • 6.5. Summing Up
  • Sect. 7. Epilogue. A Comparison of SAAOR Findings with Data from the Archives of the Institute of Sociology of the USSR Academy of Sciences: Late 1970s and Early 1980s
  • 7.1. Comparative Listening Rates
  • 7.2. Demographic Comparisons
  • 7.3. Motivations for Listening, Programs Heard and Trust in Western Information
  • 7.4. Western Stations Heard
  • 7.5. Conclusions
  • App. A. SAAOR Survey Methodology: Interviewing Soviet Travelers
  • App. B. The MIT Mass Media Computer Simulation Methodology
  • App. C. Data Validation: Comparison of SAAOR Studies with Internal Soviet Studies and Other Data.

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