Hey, Whipple, squeeze this : the classic guide to creating great ads /

"The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world p...

Full description

Saved in:
Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Authors: Sullivan, Luke (Author), Boches, Edward (Author)
Format: Electronic eBook
Language:English
Published: Hoboken : Wiley, 2016
Edition:Fifth edition.
Subjects:
Local Note:ProQuest Ebook Central
Search Result 1

Hey, Whipple, Squeeze This : the Classic Guide to Creating Great Ads. by Sullivan, Luke

4th ed.
Published 2012
Full text (MCPHS users only)
Electronic eBook