Proven Tactics in Viral Marketing.
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Portsmouth :
MarketingSherpa, Incorporated,
2003
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- ""Table of Contents""; ""Introduction""; ""Case Study #1: How to Create a Viral Email Campaign That Circles the Globe in 15 Minutes""; ""Case Study #2: Using a Viral Game to Get Email Newsletter Subscribers""; ""Case Study #3: Incredibly Unpredictable B2B Viral Campaign Results
- The Little Snow Globe That Surprised Everyone""; ""Case Study #4: The Nine Rules of Viral Marketing
- Hitman 2 Videogame Promoters Reveal Their Tactics""; ""Case Study #5: Viral Marketing Danger: Online Survey to Gather Sales Leads Gets Out of Control""
- ""Case Study #6: How to Get Sales Prospects to Return to Your Site Again and Again and Again
- Try a Viral Treasure Hunt""""Case Study #7: Viral Marketing That Grabs Women's Attention: eCards, Newsletters, Free Email Boxes, and Petitions""; ""Case Study #8: Singapore Airlines Tests Viral eCard Campaign""; ""Case Study #9: Can Viral Games Work for Business-to-Business Marketing""; ""Case Study #10: iGive.com Signs Up 250,000 Online Shoppers Via 16,000 Local Charity Viral Campaigns""; ""Case Study #11: Franklin Covey Gets Fortune 500 Sales Leads With Viral-Only Personalized Email Newsletter""
- ""Case Study #12: Publisher O'Reilly Rallies its 50 Most Influential Fans to Spread the Buzz Online""""Case Study #13: Pall Corporation Gets Double Digit Sales Growth to Forensic Scientists with Internet Game Campaign""; ""Case Study #14: WizardWorld.com's Viral Contest Increases Site Traffic 144%""; ""Case Study #15: Whack-A-Flack Viral Campaign Garners 1,500 Qualified Sales Leads (and Priceless Press Coverage)""; ""Case Study #16: Brownfields.com Grows Targeted Site Visitors with a Viral Contest (That Cost Only 275)""
- ""Case Study #17: Office.com Beats Goals by Almost 300% with a Streaming Video Email Campaign""""Case Study #18: Got Any Mutant Friends? Fox Uses Clever Viral Campaign to Sell X-Men Movie to UK Audiences""; ""Case Study #19: Honda Motor Europe Reaches Millions with a Viral, Rich Media Email Campaign""; ""Article #1: Building Buzz
- How to Get Cool Consumers to Spread the Word About Your Brand""; ""Article #2: Viral Marketing Thank-You Idea""; ""Article #3: Emode.com Attracts Three Million Monthly Unique Visitors By Emailing Just 400 People Viral Quizzes""; ""More Resources""
