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|a Pérez Sobrino, Paula,
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|a Multimodal metaphor and metonymy in advertising /
|c Paula Pérez Sobrino, Universidad Politécnica of Madrid.
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|a Amsterdam ;
|a Philadelphia :
|b John Benjamins Publishing Company,
|c [2017]
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|v volume 2
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|a Includes bibliographical references and index.
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|a Scope of and need for this book -- Theoretical models to explore multimodal meaning -- An integrated approach to the study of multimodal metaphor and metonymy -- Facing methodological challenges -- Metonymy and metonymic complexes -- Metaphor and metaphoric complexes -- Figurative complexes in advertising: a corpus-based account -- A cross-cultural investigation into the comprehension of multimodal -- Metaphor-metonymy combinations in advertising -- Closing notes.
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|a Metaphor.
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|a Metonyms.
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|a Advertising
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|a metaphor.
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|a Pérez Sobrino, Paula author.
|t Multimodal metaphor and metonymy in advertising.
|d Amsterdam ; Philadelphia : John Benjamins Publishing Company, 2017
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