The unmanageable consumer /
Examining the key Western traditions of thinking about and being a consumer, this 20th Anniversary Edition continues to explore 10 consumer models and encourages analysis of contemporary consumerism.
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Los Angeles :
SAGE,
2015
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| Edition: | Third edition, 20th anniversary edition. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- The emergence of contemporary consumerism
- The consumer as chooser
- The consumer as communicator
- The consumer as explorer
- The consumer as identity-seeker
- The consumer as hedonist
- The consumer as victim
- The consumer as rebel
- The consumer as activist
- The consumer as citizen
- The consumer as worker
- The unmanageable consumer.
