Persuasive Imagery : a Consumer Response Perspective.
Sponsored by the Society for Consumer Psychology, this volume synthesizes and advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. It should be useful to those interested in consumer psychology, advertising, marketing and visual communication.
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Lawrence Erlbaum Associates,
2003
|
| Series: | Advertising & Consumer Psychology.
|
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
| Summary: | Sponsored by the Society for Consumer Psychology, this volume synthesizes and advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. It should be useful to those interested in consumer psychology, advertising, marketing and visual communication. |
|---|---|
| Physical Description: | 1 online resource (463 pages) |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9781410607256 1410607259 |
| Source of Description, Etc. Note: | Print version record. |
