Persuasive Imagery : a Consumer Response Perspective.
Sponsored by the Society for Consumer Psychology, this volume synthesizes and advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. It should be useful to those interested in consumer psychology, advertising, marketing and visual communication.
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Lawrence Erlbaum Associates,
2003
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| Series: | Advertising & Consumer Psychology.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
MARC
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| 100 | 1 | |a Scott, Linda M. | |
| 245 | 1 | 0 | |a Persuasive Imagery : |b a Consumer Response Perspective. |
| 260 | |a Hoboken : |b Lawrence Erlbaum Associates, |c 2003. | ||
| 300 | |a 1 online resource (463 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Advertising & Consumer Psychology | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | 0 | |a Book Cover; Title; Copyright; Table of Contents; Acknowledgment; Introduction; I. PERSUASIVE IMAGERY: WHAT DO WE REALLY KNOW?; Chapter One Persuasion by Design: The State of Expertise on Visual Influence Tactics; Chapter Two A Review of the Visual Rhetoric Literature; II. IMAGE AND RESPONSE; Chapter Three When the Mind Blinks: Attentional Limitations to the Perception of Sequential Visual Images; Chapter Four Cognitive and Affective Consequences of Visual Fluency:When Seeing Is Easy on the Mind; Chapter Five A Levels-of-Processing Model of Advertising Repetition Effects. | |
| 520 | |a Sponsored by the Society for Consumer Psychology, this volume synthesizes and advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. It should be useful to those interested in consumer psychology, advertising, marketing and visual communication. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Imagery (Psychology) | |
| 650 | 0 | |a Persuasion (Psychology) | |
| 650 | 0 | |a Advertising |x Psychological aspects. | |
| 650 | 2 | |a Imagery, Psychotherapy. | |
| 650 | 7 | |a imagery. |2 aat | |
| 700 | 1 | |a Batra, Rajeev. | |
| 776 | 1 | |z 9780805842029 | |
| 830 | 0 | |a Advertising & Consumer Psychology. | |
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