Social Business By Design : Transformative Social Media Strategies for the Connected Company.
From the Dachis Group - the global leader in social business - comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work t...
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
John Wiley & Sons,
2012
|
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
| Summary: | From the Dachis Group - the global leader in social business - comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Bus. |
|---|---|
| Physical Description: | 1 online resource (258 pages) |
| ISBN: | 9781118286135 1118286138 |
| Source of Description, Etc. Note: | Print version record. |
