Social Business By Design : Transformative Social Media Strategies for the Connected Company.
From the Dachis Group - the global leader in social business - comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work t...
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Full text (MCPHS users only) |
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
John Wiley & Sons,
2012
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
MARC
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| 100 | 1 | |a Hinchcliffe, Dion. | |
| 245 | 1 | 0 | |a Social Business By Design : |b Transformative Social Media Strategies for the Connected Company. |
| 260 | |a Hoboken : |b John Wiley & Sons, |c 2012. | ||
| 300 | |a 1 online resource (258 pages) | ||
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| 505 | 0 | |a Social Business by Design; Contents; Foreword; Introduction; Part One Adapting Organizations to the Twenty-First Century; Chapter 1 Social Media: Drivers of Global Business Opportunity; Chapter 2 Social Media: A Way of Life, a Way of Business; Chapter 3 Who's Winning in Social Business and Why; Chapter 4 The Global Business Transition to Social Media; Chapter 5 How Business Will Make the Transition; Part Two The Techniques of Social Business; Chapter 6 Social Media Marketing; Chapter 7 Social Product Development; Chapter 8 Crowdsourcing: Community-Powered Workforces. | |
| 505 | 8 | |a Chapter 9 Social Customer Relationship Management and Customer Communities: Social Customer Care; Chapter 10 Social Business Ecosystems: Engaging with Business Partners; Chapter 11 Workforce Engagement: Creating a Connected Company Using Social Business; Chapter 12 Social Business Supporting Capabilities; Part Three Social Business Design and Strategy; Chapter 13 Identifying Priorities and Planning; Chapter 14 Building Blocks: The Elements of Social Business; Chapter 15 Business Cases, Pilots, Return on Investment, and Value: Tying Them Together. | |
| 505 | 8 | |a Chapter 16 Building a Social Business Strategy: The Outputs; Chapter 17 Getting Started with Social Business; Chapter 18 Maturity: The Social Business Unit; Epilogue; Appendix: The Ten Tenets of Social Business; Notes; Acknowledgments; About the Authors; Index. | |
| 520 | |a From the Dachis Group - the global leader in social business - comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Bus. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central College Complete | ||
| 650 | 0 | |a Social media |x Marketing. | |
| 650 | 0 | |a Strategic planning. | |
| 700 | 1 | |a Kim, Peter. | |
| 776 | 0 | 8 | |i Print version: |a Hinchcliffe, Dion. |t Social Business By Design : Transformative Social Media Strategies for the Connected Company. |d Hoboken : John Wiley & Sons, ©2012 |z 9781118273210 |
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