Nonprofit essentials : the capital campaign /
Nonprofit Essentials provides a thorough and practical overview of the process of planning and managing a capital campaign. In lively discussions, independent consultant Julia Walker shares the tips, techniques, and programs that have helped her raise more than 600 million in capital campaigns.
Saved in:
| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
2005
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| Series: | AFP fund development series.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Before beginning your capital campaign
- Preparing for the capital campaign
- Campaign structure : timetables, gift tables, and goals
- Effective campaign leadership
- Making a compelling case
- Prospect identification, cultivation, and solicitation
- Strategies that motivate donors
- Repositioning your organization through the capital campaign rules of the road.
