Social media commerce for dummies /

Traditional advertising and marketing techniques just don't do the job anymore. Today's consumer relies on input from a trusted community when making buying decisions. Learn how to take advantage of their social network channels and interact with them online.

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Collier, Marsha (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, NJ : Wiley, 2013
Series:--For dummies.
Subjects:
Local Note:ProQuest Ebook Central