Social media in strategic management /
Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Strategically-minded manager s, researchers and students cannot afford to ignore the new ways in which interactions with customers, employees, shareholders, and many other important con...
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley, UK :
Emerald,
2013
|
| Edition: | 1st ed. |
| Series: | Advanced series in management ;
v. 11. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
