The consumer revolution : tipping the balance of power /
"In this ground breaking book, Naren Nath provides a sweeping narrative of revolutions since the dawn of human civilization, leading up to the current and most impactful of them all--the consumer revolution. The book paints a gripping picture of consumers melding together, akin to nuclear fusio...
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Los Angeles :
Sage,
2020
|
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Revolutions
- Tectonic power shift
- Information ignition
- The communication crescendo
- Rewiring relationships
- Political power in play
- Emancipation in entertainment
- Customer-centric commerce and advertising
- Something spectacular this way comes.
