The handbook of applied communication research. Volume I /

The field of Applied Communication Research (ACR) has made substantial progress over the past five decades in studying communication problems, and in making contributions to help solve them. Changes in society, human relationships, climate and the environment, and digital media have presented myriad...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Other Authors: O'Hair, Dan, O'Hair, Mary John
Format: Electronic eBook
Language:English
Published: Hoboken : Wiley Blackwell, 2020
Series:Handbooks in communication and media.
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Local Note:ProQuest Ebook Central
Description
Summary:The field of Applied Communication Research (ACR) has made substantial progress over the past five decades in studying communication problems, and in making contributions to help solve them. Changes in society, human relationships, climate and the environment, and digital media have presented myriad contexts in which to apply communication theory. The Handbook of Applied Communication Research addresses a wide array of contemporary communication issues, their research implications in various contexts, and the challenges and opportunities for using communication to manage problems. This innovative work brings together the diverse perspectives of a team of notable international scholars from across disciplines. The Handbook of Applied Communication Research includes discussion and analysis spread across two comprehensive volumes. Volume one introduces ACR, explores what is possible in the field, and examines theoretical perspectives, organizational communication, risk and crisis communication, and media, data, design, and technology. The second volume focuses on real-world communication topics such as health and education communication, legal, ethical, and policy issues, and volunteerism, social justice, and communication activism. Each chapter addresses a specific issue or concern, and discusses the choices faced by participants in the communication process.
Item Description:Developing and Sustaining Effective Communication Intervention Programs
Physical Description:1 online resource (1042 pages)
ISBN:9781119399926
1119399920
9781119399872
1119399874
Source of Description, Etc. Note:Print version record.