Grow to Greatness : Smart Growth for Entrepreneurial Businesses.
Simply put, most entrepreneurial start-ups fail. Those fortunate enough to succeed then face a second, major challenge: how to grow. This book focuses on the key questions an entrepreneur must answer in order to grow a business. Based on extensive research of more than fifty successful growth compan...
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Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Palo Alto :
Stanford University Press,
2012
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Acknowledgments; 1. The Roadmap to Smart Growth; Part I: Whether to Grow; 2. The "Truth" About Growth; 3. Preconditions to Growth; Part II: How to Grow; 4. The Four Ps: Planning, Prioritization, Processes, and Pace; 5. The Four Ways to Grow Your Business; 6. Creating Three Growth Plans; Part III: Growth Requires the Right Leadership, Culture, and People; 7. Growth Is Much More Than a Strategy; 8. The Entrepreneur Must Grow, Too; 9. The Silver Bullet: Highly Engaged Employees; 10. Building an Effective Management Team; Reminders for the Entrepreneur; Notes; Bibliography.
