Master data management in practice : achieving true customer MDM /

"Expert guidance for Master Data Management (MDM) implementation. Master Data Management in Practice provides a logical order toward planning, implementation, ongoing management, and advanced practices of Customer MDM with tables, graphs, and charts. Authors Dalton Cervo and Mark Allen show org...

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Bibliographic Details
Online Access:	Full text (MCPHS users only)
Main Author:	Cervo, Dalton, 1967-
Other Authors:	Allen, Mark, 1953-
Format:	Electronic eBook
Language:	English
Published:	Hoboken, NJ : Wiley, 2011
Series:	Wiley corporate F & A series.
Subjects:	Customer relations > Data processing. Data warehousing. Data integration (Computer science) Management information systems. Information resources management. Management Information Systems Information Management
Local Note:	ProQuest Ebook Central

Table of Contents:

pt. 1. Planning your customer MDM initiative
pt. 2. The implementation fundamentals
pt. 3. Achieving a steady state
pt. 4. Advanced practices.

Master data management in practice : achieving true customer MDM /

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