Zero-Gapped HOW TO RAISE YOUR BARBERSHOP PERFORMANCE USING TRIED AND TESTED GROWTH HACKING STRATEGIES.

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Malik, Dr. Salman
Format: Electronic eBook
Language:English
Published: Chicago : Austin Macauley Publishers, 2021
Local Note:ProQuest Ebook Central

MARC

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100 1 |a Malik, Dr. Salman. 
245 1 0 |a Zero-Gapped  |h [electronic resource] :  |b HOW TO RAISE YOUR BARBERSHOP PERFORMANCE USING TRIED AND TESTED GROWTH HACKING STRATEGIES. 
260 |a Chicago :  |b Austin Macauley Publishers,  |c 2021. 
300 |a 1 online resource (65 p.) 
500 |a Description based upon print version of record. 
505 0 |a Intro -- Title Page -- About the Author -- Dedication -- Copyright information © -- Acknowledgements -- Chapter 1 -- The Barbering Industry -- 1.1 The Dominion -- 1.2 Current Status -- 1.3 Where Is It Going? -- 1.4 The role of Influencers -- Chapter 2 -- Razor-Blade Business Model -- 2.1 What Is the Razor-Blade Business Model? -- 2.2 Case Study Examples -- 1. Ink-jet Printers -- 2. Video Game Consoles -- 3. Amazon Kindle -- 4. Coffee Machines -- 5. Mobile phones -- 2.3 Where is the model applied? -- 2.4 Proven Model -- Chapter 3 -- Growth Hack 1: Service -- 3.1 Service Growth 
505 8 |a 3.2 Value-Added Service -- Regular Pricing Model -- Razor-blade Pricing Model -- 3.3 Mindset of an Elite Service -- 3.4 Execution -- Chapter 4 -- Growth Hack 2: Products -- 4.1 Building and Selling Your Products -- 4.2 Pricing your Products -- 4.3 Your Brand -- 4.4 Execution -- Chapter 5 -- Growth Hack 3: Education -- 5.1 Offering Education and Training -- 5.2 Valuating Your Education -- 5.3 Opening an Academy -- 5.4 Execution -- Chapter 6 -- Growth Hack 4: Social Media -- 6.1 The Power of Social Media -- 6.2 Minimising Spend -- 6.3 Optimising Lead-Conversion -- 6.4 Execution -- Chapter 7 
505 8 |a Growth Hack 5: Payments and Point of Sale (POS) -- 7.1 Current POS -- 7.2 Going Cashless -- 7.3 Card Payments and Growth -- 7.4 Execution -- Chapter 8 -- Rookie Barber Errors -- 8.1 Choosing Quantity Over Quality -- Laser Focus and Setting Milestones -- 8.2 The Money Driver and Riding the Wave -- 8.3 Continuous Learning and Self-Development -- 8.4 Self-promotion, Managing Money and Cost Control -- Chapter 9 -- Zero-Gapped -- 9.1 Summary -- 9.2 Developing a Mindset for Success -- 9.3 Outro 
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