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210501s2021 ilu o ||| 0 eng d |
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20240701204309.7 |
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|a 9781398412040
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020 |
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|a 139841204X
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035 |
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|a (OCoLC)1249471490
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035 |
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|a (OCoLC)on1249471490
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040 |
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|a EBLCP
|b eng
|c EBLCP
|d OCLCL
|d OCLCQ
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100 |
1 |
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|a Malik, Dr. Salman.
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245 |
1 |
0 |
|a Zero-Gapped
|h [electronic resource] :
|b HOW TO RAISE YOUR BARBERSHOP PERFORMANCE USING TRIED AND TESTED GROWTH HACKING STRATEGIES.
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260 |
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|a Chicago :
|b Austin Macauley Publishers,
|c 2021.
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300 |
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|a 1 online resource (65 p.)
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500 |
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|a Description based upon print version of record.
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505 |
0 |
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|a Intro -- Title Page -- About the Author -- Dedication -- Copyright information © -- Acknowledgements -- Chapter 1 -- The Barbering Industry -- 1.1 The Dominion -- 1.2 Current Status -- 1.3 Where Is It Going? -- 1.4 The role of Influencers -- Chapter 2 -- Razor-Blade Business Model -- 2.1 What Is the Razor-Blade Business Model? -- 2.2 Case Study Examples -- 1. Ink-jet Printers -- 2. Video Game Consoles -- 3. Amazon Kindle -- 4. Coffee Machines -- 5. Mobile phones -- 2.3 Where is the model applied? -- 2.4 Proven Model -- Chapter 3 -- Growth Hack 1: Service -- 3.1 Service Growth
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505 |
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|a 3.2 Value-Added Service -- Regular Pricing Model -- Razor-blade Pricing Model -- 3.3 Mindset of an Elite Service -- 3.4 Execution -- Chapter 4 -- Growth Hack 2: Products -- 4.1 Building and Selling Your Products -- 4.2 Pricing your Products -- 4.3 Your Brand -- 4.4 Execution -- Chapter 5 -- Growth Hack 3: Education -- 5.1 Offering Education and Training -- 5.2 Valuating Your Education -- 5.3 Opening an Academy -- 5.4 Execution -- Chapter 6 -- Growth Hack 4: Social Media -- 6.1 The Power of Social Media -- 6.2 Minimising Spend -- 6.3 Optimising Lead-Conversion -- 6.4 Execution -- Chapter 7
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505 |
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|a Growth Hack 5: Payments and Point of Sale (POS) -- 7.1 Current POS -- 7.2 Going Cashless -- 7.3 Card Payments and Growth -- 7.4 Execution -- Chapter 8 -- Rookie Barber Errors -- 8.1 Choosing Quantity Over Quality -- Laser Focus and Setting Milestones -- 8.2 The Money Driver and Riding the Wave -- 8.3 Continuous Learning and Self-Development -- 8.4 Self-promotion, Managing Money and Cost Control -- Chapter 9 -- Zero-Gapped -- 9.1 Summary -- 9.2 Developing a Mindset for Success -- 9.3 Outro
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590 |
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|a ProQuest Ebook Central
|b Ebook Central College Complete
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758 |
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|i has work:
|a Zero-Gapped (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCYr68d9CjwcXR4wk9RhXQy
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|i Print version:
|a Malik, Dr. Salman
|t Zero-Gapped
|d Chicago : Austin Macauley Publishers,c2021
|z 9781398412033
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852 |
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|b E-Collections
|h ProQuest
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|a Massachusetts College of Pharmacy and Health Sciences
|b Online
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