Zero-Gapped HOW TO RAISE YOUR BARBERSHOP PERFORMANCE USING TRIED AND TESTED GROWTH HACKING STRATEGIES.
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chicago :
Austin Macauley Publishers,
2021
|
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Intro
- Title Page
- About the Author
- Dedication
- Copyright information ©
- Acknowledgements
- Chapter 1
- The Barbering Industry
- 1.1 The Dominion
- 1.2 Current Status
- 1.3 Where Is It Going?
- 1.4 The role of Influencers
- Chapter 2
- Razor-Blade Business Model
- 2.1 What Is the Razor-Blade Business Model?
- 2.2 Case Study Examples
- 1. Ink-jet Printers
- 2. Video Game Consoles
- 3. Amazon Kindle
- 4. Coffee Machines
- 5. Mobile phones
- 2.3 Where is the model applied?
- 2.4 Proven Model
- Chapter 3
- Growth Hack 1: Service
- 3.1 Service Growth
- 3.2 Value-Added Service
- Regular Pricing Model
- Razor-blade Pricing Model
- 3.3 Mindset of an Elite Service
- 3.4 Execution
- Chapter 4
- Growth Hack 2: Products
- 4.1 Building and Selling Your Products
- 4.2 Pricing your Products
- 4.3 Your Brand
- 4.4 Execution
- Chapter 5
- Growth Hack 3: Education
- 5.1 Offering Education and Training
- 5.2 Valuating Your Education
- 5.3 Opening an Academy
- 5.4 Execution
- Chapter 6
- Growth Hack 4: Social Media
- 6.1 The Power of Social Media
- 6.2 Minimising Spend
- 6.3 Optimising Lead-Conversion
- 6.4 Execution
- Chapter 7
- Growth Hack 5: Payments and Point of Sale (POS)
- 7.1 Current POS
- 7.2 Going Cashless
- 7.3 Card Payments and Growth
- 7.4 Execution
- Chapter 8
- Rookie Barber Errors
- 8.1 Choosing Quantity Over Quality
- Laser Focus and Setting Milestones
- 8.2 The Money Driver and Riding the Wave
- 8.3 Continuous Learning and Self-Development
- 8.4 Self-promotion, Managing Money and Cost Control
- Chapter 9
- Zero-Gapped
- 9.1 Summary
- 9.2 Developing a Mindset for Success
- 9.3 Outro
