Why I buy : self, taste, and consumer society in America /
Why do we buy? How do our acts of -- and ideas about -- consumption impact our selves, our institutions, and our societies? An incisive response to these questions, Why I Buy explains how consumption came to give meaning and value to social and personal life. Balancing psychological, conceptual, and...
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Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bristol :
Intellect,
2013
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Introduction : my self and consumer society
- Dualism : what I really am
- Individualism : the liberal dream of the rugged individualist
- Expressivism : I sing myself
- Consumer society
- Advertisements : representations of the self
- The rest of the world : an empirical test
- Conclusion: What next?
