Emotional Appeals in Advertising Banking Services /
Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.
Saved in:
| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
United Kingdom :
Emerald Publishing : Emerald Publishing Limited,
2018
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| Edition: | First edition. |
| Series: | Emerald points.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
| Summary: | Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising. |
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| Physical Description: | 1 online resource : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781787562998 1787562999 9781787563018 1787563014 |
| Source of Description, Etc. Note: | Online resource; title from PDF title page (EBSCO, viewed April 25, 2018). |
