Social Media and Big Data in Consumer Behaviour.

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Bibliographic Details
Online Access:	Full text (MCPHS users only)
Main Author:	Grewal, Dhruv
Other Authors:	Roggeveen, Anne, Biswas, Dipayan
Format:	Electronic eBook
Language:	English
Published:	Bradford, West Yorkshire : Emerald Group Publishing Limited, 2016
Series:	Journal of Consumer Marketing.
Subjects:	Big data. Consumer behavior. Marketing > Social aspects. Social media. social media.
Local Note:	ProQuest Ebook Central

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Full text (MCPHS users only)