Branding & AI : leveraging technology to generate brand revenue

Branding & AI : leveraging technology to generate brand revenue /

The book discusses the intrinsic value of what branding is and the vital role that artificial intelligence (AI) can play in businesses' present and future success. The necessity to create noteworthy strategies and maintain consistency in the growth of brands is credited to adapting to the dynam...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Aggarwal, Chahat (Author)
Format: Electronic eBook
Language:English
Published: New York, NY : Business Expert Press, LLC, 2021
Edition:First edition.
Series:Marketing collection.
Subjects:
Branding (Marketing)
Qualitative research.
Quantitative research.
branding.
Local Note:ProQuest Ebook Central
Table of Contents:
  • Chapter 1. Branding 101
  • Chapter 2. Brand awareness
  • Chapter 3. Brand to business
  • Chapter 4. Brand ROI
  • Chapter 5. Brand process
  • Chapter 6. Brand champions
  • Chapter 7. Guilty brands
  • Chapter 8. Affecting perception
  • Chapter 9. Personal brand
  • Chapter 10. Artificial intelligence
  • Chapter 11. Artificial behavior
  • Chapter 12. AI limitations
  • Chapter 13. AI versus humans
  • Chapter 14. Future of AI.

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