Selling architectural ideas /
Selling Architectural Ideas explores the promotional role of architectural graphics and drawings at the point of communication, i.e. at their point of sale.
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York :
E & FN Spon,
2000
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
MARC
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| 100 | 1 | |a Porter, Tom. | |
| 245 | 1 | 0 | |a Selling architectural ideas / |c Tom Porter. |
| 260 | |a London ; |a New York : |b E & FN Spon, |c 2000. | ||
| 300 | |a 1 online resource (vi, 154 pages) : |b illustrations (some color) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references (page 151) and index. | ||
| 505 | 0 | |a Book Cover; Title; Contents; Acknowledgements; Introduction; The Power of the Image; Presentation as Narrative; Layout Design Issues; Architectural Selling Techniques; Personalised Promotional Tools; Bibliography; Index. | |
| 520 | |a Selling Architectural Ideas explores the promotional role of architectural graphics and drawings at the point of communication, i.e. at their point of sale. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Architectural services marketing. | |
| 650 | 0 | |a Communication in architectural design. | |
| 758 | |i has work: |a Selling architectural ideas (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGvqKyKxPgVD4Fjqj9GdV3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Porter, Tom. |t Selling architectural ideas. |d London ; New York : E & FN Spon, 2000 |z 0419232605 |w (OCoLC)45175838 |
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