The Power of Legacy and Planned Gifts : How Nonprofits and Donors Work Together to Change the World.
Planned giving expert Kevin Johnson tailors a how-to guide to the needs of small to medium-sized nonprofits. Written in an easy-to-understand fashion for use in a variety of settings, the book provides the practical knowledge and tools that smaller organizations need to connect with loyal donors and...
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| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
John Wiley & Sons,
2010
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| Series: | Kim Klein's Chardon Press.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Sustained Planned Giving: How Small and Grassroots Nonprofits Can Build Strong Donor Relationships; TABLE OF CONTENTS; LIST OF EXERCISES, EXHIBITS, FIGURES, AND TABLES; PREFACE; INTRODUCTION; PART ONE; Chapter One: Loyal Donors and the Path to Nonprofit Sustainability; Chapter Two: Transforming Old Habits into New Strategies; Chapter Three: Assumptions That Mean Success or Failure; Chapter Four: It's Valuable to Make Your Own Plans First; Chapter Five: A Reason to Give: Inspiration and the Donor Experience; PART TWO; Chapter Six: The Four Steps to Create a Stream of Gifts.
- Chapter Seven: Step 1: Setting the Stage for Legacy GiftsChapter Eight: Step 2: Building Trust and Credibility; Chapter Nine: Step 3: The Tipping Point; Chapter Ten: Step 4: Putting It to Work: Going Public; PART THREE; Chapter Eleven: Integrating Legacy Gifts into Daily Work; Chapter Twelve: Gift Tools; Chapter Thirteen: Advisors Moving to Center Stage; Chapter Fourteen: Transparency and Ethics; RESOURCES; GLOSSARY; ENDNOTES; ACKNOWLEDGM.
