Fashion online /
The pervasive nature of the World Wide Web in the 'connected' world is undeniable. But how many of us regularly purchase clothing online? Do we spend our time inside virtual retail outlets and break for a discussion about the latest trends through a blog? Much has been made of the potentia...
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| Online Access: |
Full text (MCPHS users only) |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Bradford, England] :
Emerald,
2007
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| Series: | Journal of fashion marketing and management ;
v. 11, no. 4. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
| Summary: | The pervasive nature of the World Wide Web in the 'connected' world is undeniable. But how many of us regularly purchase clothing online? Do we spend our time inside virtual retail outlets and break for a discussion about the latest trends through a blog? Much has been made of the potential of online channels for retail and this issue brings together research into these many facets of the online environment. The e-book is a large and comprehensive edition that includes nine academic papers, one practitioner perspective, book reviews and a commentary. The contributing authors are diverse both i. |
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| Item Description: | Title from PDF caption (viewed November 27, 2007). |
| Physical Description: | 1 online resource |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781846636455 1846636450 |
| ISSN: | 1361-2026 ; |
