Fashion online /
The pervasive nature of the World Wide Web in the 'connected' world is undeniable. But how many of us regularly purchase clothing online? Do we spend our time inside virtual retail outlets and break for a discussion about the latest trends through a blog? Much has been made of the potentia...
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Bradford, England] :
Emerald,
2007
|
| Series: | Journal of fashion marketing and management ;
v. 11, no. 4. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Editorial; Key developments in the EU clothing market in 2006: consolidation after the "big bang"; Exploring how the effect of attributes varies with fashion product e-tailer type; Online visual merchandising (VMD) of apparel web sites; Information components of apparel retail web sites: task relevance approach; Cultural differences between Korean and American apparel web sites; The effect of consumer demographic characteristics on the perception of fashion web site attributes in Korea.
