The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership /
"The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading...
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Full text (MCPHS users only) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco, CA :
Jossey-Bass,
2011
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| Edition: | 2nd ed. |
| Series: | Jossey-Bass business & management series.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
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| 245 | 0 | 4 | |a The IABC handbook of organizational communication : |b a guide to internal communication, public relations, marketing, and leadership / |c Tamara L. Gillis editor ; foreword by Natasha Nicholson. |
| 250 | |a 2nd ed. | ||
| 260 | |a San Francisco, CA : |b Jossey-Bass, |c ©2011. | ||
| 300 | |a 1 online resource (xxix, 442 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. 1. Foundations of business communication -- pt. 2. Managing communication -- pt. 3. Internal communication -- pt. 4. Public relations -- pt. 5. Marketing communication. | |
| 520 | |a "The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types--large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation"--Provided by publisher. | ||
| 542 | |f Copyright © Jossey-Bass |g 2011 | ||
| 546 | |a English. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Communication in organizations |z United States. | |
| 655 | 7 | |a dissertations. |2 aat | |
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| 700 | 1 | |a Gillis, Tamara L. | |
| 710 | 2 | |a International Association of Business Communicators. | |
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