The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership

The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership /

"The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Corporate Author: International Association of Business Communicators
Other Authors: Gillis, Tamara L.
Format: Electronic eBook
Language:English
Published: San Francisco, CA : Jossey-Bass, 2011
Edition:2nd ed.
Series:Jossey-Bass business & management series.
Subjects:
Communication in organizations > United States.
dissertations.
Academic theses.
Local Note:ProQuest Ebook Central
Table of Contents:
  • pt. 1. Foundations of business communication
  • pt. 2. Managing communication
  • pt. 3. Internal communication
  • pt. 4. Public relations
  • pt. 5. Marketing communication.

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