Political consultants and campaigns : one day to sell /
A unique empirical and theoretical analysis of political consultants and how they achieve electoral success for their candidates.
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Online Access: |
Full text (MCPHS users only) |
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Main Author: | |
Format: | Electronic eBook |
Language: | English |
Published: |
Boulder, Colo. :
Westview Press,
2012
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Series: | Transforming American politics.
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Subjects: | |
Local Note: | ProQuest Ebook Central |
Table of Contents:
- The candidate
- The message
- The issues
- The negative ad
- The internet campaign.