It's One O'Clock and Here Is Mary Margaret McBride : a Radio Biography.

One of the most beloved radio show hosts of the 1940s and 1950s, Mary Margaret McBride (1899--1976) regularly attracted between six and eight million listeners to her daily one o'clock broadcast. During her twenty years on the air she interviewed tens of thousands of people, from President Harr...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Ware, Susan
Format: Electronic eBook
Language:English
Published: New York : NYU Press, 2005
Subjects:
Local Note:ProQuest Ebook Central

MARC

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505 0 |a Preface and Acknowledgments; Prologue: Voice of America; Part I. THE HEIGHT OF THE PROGRAM; " Here Comes McBride"; Mary Margaret's Radio Technique; " Under Cover of Daytime"; Mary Margaret's Bond with Listeners; " The Appetite as Voice"; Doing the Products; Part II. BECOMING MARY MARGARET MCBRIDE; Listening to Lives; A Missouri Childhood; Stella; The Journalist and the Writer; Men, Marriage, and Sex; Affluence and Depression; " I Murdered Grandma"; Citrus Follies; The War Years; Part III. TRANSITIONS; Eleanor Roosevelt, Mary Margaret McBride, and Postwar Politics; Television. 
505 8 |a The Last Show: May 14, 1954Cookbooks, Columns, and Commentary; " Good-bye, Y'all"; Epilogue: Talk Shows, Then and Now; Notes; Index; About the Author. 
520 |a One of the most beloved radio show hosts of the 1940s and 1950s, Mary Margaret McBride (1899--1976) regularly attracted between six and eight million listeners to her daily one o'clock broadcast. During her twenty years on the air she interviewed tens of thousands of people, from President Harry Truman and Frank Lloyd Wright to Rachel Carson and Zora Neale Hurston. This is her story. Five decades after their broadcast, her shows remain remarkably fresh and interesting. And yet McBride--the Oprah Winfrey of her day--has been practically forgotten, both in radio history and in the history of twenti. 
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600 1 0 |a McBride, Mary Margaret,  |d 1899-1976. 
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