Mastering Your Business Dissertation : How to Conceive, Research and Write a Good Business Dissertation.
The ability to write to a high standard is a key skill that is often overlooked in the business world. This short book from an international, best-selling author offers a practical guide to conceiving, researching and writing a business or management dissertation. Robert Lomas offers an inspirationa...
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Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Taylor & Francis,
2011
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
MARC
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| 100 | 1 | |a Lomas, Robert. | |
| 245 | 1 | 0 | |a Mastering Your Business Dissertation : |b How to Conceive, Research and Write a Good Business Dissertation. |
| 260 | |a Hoboken : |b Taylor & Francis, |c 2011. | ||
| 300 | |a 1 online resource (182 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Front cover; Mastering Your Business Dissertation; Copyright Page; Contents; List of Figures; List of Tables; Foreword; Acknowledgments; The Purpose of This Book; How to Use This Book; 1. Understanding Business Research; Why Research?; How Do You Think?; Sorting the Sheep from the Goats; Platonism; Aristotelianism; Working To Your Strengths; Forming a Study Group and Keeping a Learning Log; Group Discussion Topic For Chapter 1; 2. Where Do You Start?; Stakeholders, Problems and Choices; A Simple Taxonomy of Business Problems; An Aristotelian Approach; A Platonist Approach. | |
| 505 | 8 | |a Problems of ObservationProblems of Prediction; Problems of Planning; Problems of Business Theory; Group Discussion Topic For Chapter 2; 3. Has Somebody Answered my Question Before?; Topping the Cornucopia of Information and Possibilities; Untangling the Fuzzy Ball of Knowledge; By Relevence; By Date of Publication; Using Amazon; Using the British Library Catalogue; Using Metalib to Search for Data on Specific Problems; Organizing Your Data and Theories; Using World Outline; Keeping Track of What You Find; Using EndNote; Knowing When To Stop Searching; Group Discussion Topic For Chapter 3. | |
| 505 | 8 | |a 4. Different Questions Need Different AnswersTaking the Measure of an Answer; How To Answer Your Question; The Nature of Data; What is Acceptable Error in Data?; Dependent and Independent Variables; Problems of Observation; Problems of Prediction; Based on Past Behaviour Patterns; Horizontal or stationary patterns; Trend patterns; Seasonal patterns; Did it fit past events?; Can it reliably estimate future developments?; Problems of Planning; Showing the Plan is Appropriate; Showing How the Plan Can Ameliorate the Problem; Showing How Implementing the Plan Worked as Predicted. | |
| 505 | 8 | |a Problems of Business TheoryDeveloping a New Theory From Scratch; Showing How an Existing Theory Can Be Adopted to a New Situation; Testing If an Existing Theory Remains Applicable in New Circumstances; Source of Data; How to Find Appropriate Data; Internal Data From Your Organization; Internal Data From a Marketing Department; Sales volume by product and product group; Sales volume by area; Sales volume by market segment; Sales volume by type of distribution channel; Sales volume over time; Pricing information; Communication mix information; Sales promotion data. | |
| 505 | 8 | |a Sales representatives' records and reportsInquiries received and quotations dispatched; Intenal Data From Other Departments; Finance Department; Purchasing Department; Transport Department; Production Department; Using Departmental Plans; External Secondary Data; Government Statistics; Non-government Statistics; Data from Original Research; Using Marketing Research to Gather Primary Data; Market; Packaging; Sales; Communications; Pricing; Customer; Distribution; Product; Other specialist areas; How to Collect Primary Data; Observation; Mechanical or electronic devices; The audit technique. | |
| 520 | |a The ability to write to a high standard is a key skill that is often overlooked in the business world. This short book from an international, best-selling author offers a practical guide to conceiving, researching and writing a business or management dissertation. Robert Lomas offers an inspirational treatise that will awaken the quest for knowledge among his readership. The book helps business students to frame their research questions in a more helpful manner in order to achieve their research aims and write in a clear and top scoring way. Topics covered include collecting and measuring data. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central College Complete | ||
| 650 | 0 | |a Business |x Research. | |
| 650 | 0 | |a Business writing. | |
| 650 | 0 | |a Dissertations, Academic. | |
| 650 | 2 | |a Academic Dissertations as Topic | |
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