Hollywood 1938 : motion pictures' greatest year /
N Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office," and a spate of bad films, industry executives decided that...
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| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berkeley :
University of California Press,
2012
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| Series: | Fletcher Jones Foundation humanities imprint.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
| Summary: | N Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office," and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures' Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong-and right-with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond. |
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| Item Description: | "Portions of this book appeared as "What the Public Wanted: Hollywood, 1937-1942," Cinema Journal 47, no. 2 (2008): 3-25; and "Motion Pictures' Greatest Year (1938): Public Relations and the American Film Industry," Film History 20, no. 3 (2008): 344-56"--Title page verso. |
| Physical Description: | 1 online resource (x, 272 pages). |
| Bibliography: | Includes bibliographical references (pages 231-261), index and filmography. |
| ISBN: | 9780520951969 0520951964 1280116536 9781280116537 9786613520821 6613520829 |
| Language: | English. |
| Source of Description, Etc. Note: | Print version record. |
