Visual merchandising : window and in-store displays for retail

Visual merchandising : window and in-store displays for retail /

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the s...

Full description

Saved in:
Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Morgan, Tony
Format: Electronic eBook
Language:English
Published: London : Laurence King Pub., 2011
Edition:[2nd ed.].
Subjects:
Display of merchandise.
Show windows.
show-windows.
Local Note:ProQuest Ebook Central

MARC

LEADER 00000cam a2200000 a 4500
001 in00000179560
006 m o d
007 cr cnu---unuuu
008 120510s2011 enka ob 001 0 eng d
005 20240702200152.7
016 7 |z 015837744  |2 Uk 
019 |a 908338232  |a 960440067  |a 994344329  |a 1053885359  |a 1083551021  |a 1103252700  |a 1116102136  |a 1129363566  |a 1153013236 
020 |a 9781780670928  |q (electronic bk.) 
020 |a 1780670923  |q (electronic bk.) 
020 |a 9781785391682 
020 |a 1785391682 
020 |a 1322330972 
020 |a 9781322330976 
020 |z 9781856697637 
020 |z 1856697630 
029 1 |a AU@  |b 000055216742 
029 1 |a CHNEW  |b 000698965 
029 1 |a CHNEW  |b 000698966 
029 1 |a CHVBK  |b 33185967X 
029 1 |a DEBBG  |b BV042964434 
029 1 |a DEBSZ  |b 456344829 
029 1 |a NZ1  |b 16097657 
029 1 |a AU@  |b 000048056780 
035 |a (OCoLC)794493269  |z (OCoLC)908338232  |z (OCoLC)960440067  |z (OCoLC)994344329  |z (OCoLC)1053885359  |z (OCoLC)1083551021  |z (OCoLC)1103252700  |z (OCoLC)1116102136  |z (OCoLC)1129363566  |z (OCoLC)1153013236 
035 |a (OCoLC)ocn794493269 
037 |a 664379  |b MIL 
040 |a E7B  |b eng  |e pn  |c E7B  |d YDXCP  |d OCLCO  |d OCLCQ  |d UBY  |d OCLCF  |d EBLCP  |d OCLCQ  |d N$T  |d STJ  |d CREDO  |d UIU  |d OCLCQ  |d COO  |d OCLCQ  |d AGLDB  |d IAS  |d XFH  |d JBG  |d OCLCQ  |d SOI  |d WY@  |d K6U  |d INT  |d STF  |d AU@  |d OCLCQ  |d A6Q  |d DKC  |d OCLCQ  |d OL$  |d VT2  |d S2H  |d OCLCQ  |d INARC  |d HS0  |d OCLCO  |d OCLCQ  |d OCLCO  |d OCLCQ  |d OCLCL  |d BCC  |d OCLCQ 
050 4 |a HF5845  |b .M67 2011eb 
072 7 |a BUS  |x 002000  |2 bisacsh 
082 0 4 |a 659.157  |2 22 
100 1 |a Morgan, Tony. 
245 1 0 |a Visual merchandising :  |b window and in-store displays for retail /  |c Tony Morgan. 
250 |a [2nd ed.]. 
260 |a London :  |b Laurence King Pub.,  |c 2011. 
300 |a 1 online resource (208 pages) :  |b color illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a data file  |2 rda 
504 |a Includes bibliographical references and index. 
505 0 |a Preface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual merchandising of multiple chain stores -- Visual merchandising of small retail outlets -- Measuring success -- Store Design -- What is store design? -- Why is store design important? -- Who designs the store? -- How does store design work? -- Store study: Kurt Geiger -- Windows -- Getting to know your windows -- Planning a window display -- Themes and schemes -- Budgeting -- Props -- Designing a window display -- Store study: Printemps -- Color -- Window prepping -- Installing the window display -- Store study: Louis Vuitton -- Lighting -- Signage and graphics -- Window calendar -- Window standards and maintenance, and budget -- Store study: Fortnum & Mason -- In-Store Visual Merchandising -- Product adjacencies -- Floor layouts -- Store study: Matthew Williamson -- Fixtures -- Wall fixtures -- Product handling -- Store study: Flight 001 -- In-store displays and trend areas -- Point of purchase and add-on sales -- Clearance merchandise -- Signage and tagging -- Lighting -- Ambience -- Retail standards and maintenance and budget -- Virtual visual merchandising -- Store study: Topshop -- Mannequins -- Sculpting -- Purchasing mannequins -- Dressing a mannequin -- Securing a mannequin -- Grouping mannequins -- Maintenance -- The Visual Merchandiser's Studio -- Visual merchandiser's toolbox -- Health and safety -- Lighting chart -- Glossary -- Further reading -- Index -- Picture credits and acknowledgments. 
520 |a A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. 
546 |a English. 
588 0 |a Print version record. 
590 |a ProQuest Ebook Central  |b Ebook Central College Complete 
650 0 |a Display of merchandise. 
650 0 |a Show windows. 
650 7 |a show-windows.  |2 aat 
758 |i has work:  |a Visual merchandising (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCGVbWtcQWry8VcpmfVBH83  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |z 1856697630  |z 9781856697637 
852 |b E-Collections  |h ProQuest 
856 4 0 |u https://ebookcentral.proquest.com/lib/mcphs/detail.action?docID=1876110  |z Full text (MCPHS users only)  |t 0 
938 |a Internet Archive  |b INAR  |n visualmerchandis0000morg 
938 |a Credo Reference  |b CRED  |n 9781785391682 
938 |a EBL - Ebook Library  |b EBLB  |n EBL1876110 
938 |a ebrary  |b EBRY  |n ebr10556365 
938 |a EBSCOhost  |b EBSC  |n 926129 
938 |a YBP Library Services  |b YANK  |n 8872322 
947 |a FLO  |x pq-ebc-base 
999 f f |s 506e5702-e02c-40a4-b395-d843b751d23e  |i 3c9bab4f-cab7-403f-9a5a-0ba3ab731b21  |t 0 
952 f f |a Massachusetts College of Pharmacy and Health Sciences  |b Online  |c Online  |d E-Collections  |t 0  |e ProQuest  |h Other scheme 
856 4 0 |t 0  |u https://ebookcentral.proquest.com/lib/mcphs/detail.action?docID=1876110  |y Full text (MCPHS users only) 

Similar Items