The Twenty-First-Century Media Industry : Economic and Managerial Implications in the Age of New Media.

The Twenty-First-Century Media Industry : Economic and Managerial Implications in the Age of New Media.

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviorsand consumer expectations are being shaped by new me...

Full description

Saved in:
Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: HENDRICKS, JOHN ALLEN
Format: Electronic eBook
Language:English
Published: Lanham : Rowman & Littlefield Pub. Group, 2010
Subjects:
Mass media > Technological innovations.
Digital media > Economic aspects.
Digital media > Social aspects.
Local Note:ProQuest Ebook Central

Internet

Full text (MCPHS users only)

Similar Items