For the win : how game thinking can revolutionize your business /
Take your business to the next level?for the winMillions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction o...
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Full text (MCPHS users only) |
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Philadelphia :
Wharton,
2012
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
| Summary: | Take your business to the next level?for the winMillions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game des. |
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| Physical Description: | 1 online resource (144 pages) |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781613630228 1613630220 1613630239 9781613630235 |
