For the win : how game thinking can revolutionize your business /
Take your business to the next level?for the winMillions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction o...
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| Format: | Electronic eBook |
| Language: | English |
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Philadelphia :
Wharton,
2012
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| Local Note: | ProQuest Ebook Central |
Table of Contents:
- ; Introduction: Why Can't Business Be Fun?; LEVEL 1: Getting into the Game: An Introduction to Gamification; LEVEL 2: Game Thinking: Learning to Think Like a Game Designer; LEVEL 3: Why Games Work: The Rules of Motivation; LEVEL 4: The Gamification Toolkit: Game Elements; LEVEL 5: Game Changer: Six Steps to Gamification; LEVEL 6: Epic Fails: And How to Avoid Them; Endgame: In Conclusion; Acknowledgments; Glossary; Additional Resources; Index; About the Authors; About Wharton Digital Press; About The Wharton School.
