Promotional Culture and Convergence : Markets, Methods, Media.
The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture o...
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| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Taylor and Francis,
2013
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
| Summary: | The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including:promotional culture's primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in. |
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| Physical Description: | 1 online resource (521 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781136474385 1136474382 9781299482739 1299482732 |
| Source of Description, Etc. Note: | Print version record. |
