A bigger prize : how we can do better than the competition /

"A leading business strategist and former CEO draws lessons from long-successful companies to dispel the myth that competition has to be a zero-sum game, showing how companies that foster collaboration and a healthy interdependency are more likely to become --and remain-- significant leaders in...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Heffernan, Margaret, 1955- (Author)
Format: Electronic eBook
Language:English
Published: New York, N.Y. : PublicAffairs, 2014
Edition:First edition.
Subjects:
Local Note:ProQuest Ebook Central
Description
Summary:"A leading business strategist and former CEO draws lessons from long-successful companies to dispel the myth that competition has to be a zero-sum game, showing how companies that foster collaboration and a healthy interdependency are more likely to become --and remain-- significant leaders in their field"--
Physical Description:1 online resource (1 volume) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781610392921
1610392922
Language:English.
Source of Description, Etc. Note:Print version record.