Excellence in internal communication management /
This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build beneficial relationships, build ethical organ...
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Business Expert Press,
2017
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| Series: | Public relations collection.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
MARC
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| 100 | 1 | |a Men, Rita Linjuan, |e author. | |
| 245 | 1 | 0 | |a Excellence in internal communication management / |c Rita Linjuan Men and Shannon A. Bowen ; with foreword contributed by industry leader, Keith Burton. |
| 264 | 1 | |a New York : |b Business Expert Press, |c 2017. | |
| 300 | |a 1 online resource (xxi, 217 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a Public relations collection | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 1. The evolving practices of internal communication -- 2. Understanding your internal publics -- 3. Building ethical internal relations -- 4. Leadership communication -- 5. Reaching your internal stakeholders -- 6. Organizational structure, culture, and climate -- 7. Employee engagement -- 8. Change management and internal communication -- 9. Measuring the value of internal communication -- 10. The future of internal communication -- Appendices: measures -- References -- Index. | |
| 520 | 3 | |a This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build beneficial relationships, build ethical organizational cultures, and engage employees in a rapidly-changing business and media environment. Solidly grounded in theories of organizational communication and behavior, public relations, leadership, moral philosophy, and business management, this book shares insights about current workplace topics including employee engagement, trust, change communication, new technologies, leadership communication, ethical advising and decision making, transparency and authenticity, and measurement. Mechanisms underlying best practices of internal communication are explained. Data-backed strategies and tactics in enhancing internal communications are discussed. We offer valid scales for use in internal communication assessment. The book concludes with predictions of the future of internal communications research, theory development, and practices. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central College Complete | ||
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Communication in personnel management. | |
| 650 | 0 | |a Leadership. | |
| 650 | 2 | |a Leadership | |
| 700 | 1 | |a Bowen, Shannon A., |e author. | |
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