The discourse of tourism and national heritage : a contrastive study from a cultural perspective /
The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites - institutional...
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Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Newcastle upon Tyne :
Cambridge Scholars Publishing,
2015
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
MARC
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| 100 | 1 | |a Stoian, Claudia Elena, |e author. | |
| 245 | 1 | 4 | |a The discourse of tourism and national heritage : |b a contrastive study from a cultural perspective / |c by Claudia Elena Stoian. |
| 264 | 1 | |a Newcastle upon Tyne : |b Cambridge Scholars Publishing, |c 2015. | |
| 300 | |a 1 online resource | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Intro -- Table of Contents -- List of Figures -- List of Tables -- Foreword -- Preface -- Acknowledgments -- Part I: Introduction -- Chapter One -- 1.1. Motivation for the research -- 1.2. Previous studies -- 1.3. Summary and research objectives -- 1.4. Organization of the study -- Part II: Theoretical Background -- Chapter Two -- 2.1. Cultural tourism -- 2.2. Destination branding -- 2.3. Tourism on the Internet -- Chapter Three -- 3.1. Online tourism promotion -- 3.2. Language and tourism promotion -- 3.3. Image and tourism promotion -- Chapter Four -- 4.1. Theory of metafunctions -- 4.2. Visual design theory -- Chapter Five -- 5.1. Culture and discourse -- 5.2. Cultural variability -- Summary and Research Questions -- Part III: The Study -- Chapter Six -- 6.1. Research design -- 6.2. Data collection -- 6.3. Corpus -- 6.4. Method of analysis -- Chapter Seven -- 7.1. Romanian set of institutional webpages -- 7.2. Spanish set of institutional webpages -- 7.3. British set of institutional webpages -- Chapter Eight -- 8.1. Romanian set of commercial webpages -- 8.2. Spanish set of commercial webpages -- 8.3. British set of commercial webpages -- Chapter Nine -- 9.1. Comparison of promotional strategies by tourist boards and tour operators -- 9.2. Comparison between the national characteristics of web promotion -- 9.3. Cultural differences revealed by the multimodal analysis of web promotion -- Part IV: Conclusions -- Chapter Ten -- 10.1. Summary of results -- 10.2. Practical implications for the field of online tourism -- Appendix A -- Bibliography -- Index. | |
| 520 | |a The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites - institutional and commercial - from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central College Complete | ||
| 650 | 0 | |a Heritage tourism. | |
| 650 | 0 | |a Culture and tourism. | |
| 650 | 7 | |a cultural tourism. |2 aat | |
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