Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Cheriet, Foued
Other Authors: Maurel, Carole, Amadieu, Paul, Hannin, Herve
Format: Electronic eBook
Language:English
Published: Newark : John Wiley & Sons, Incorporated, 2020
Subjects:
Local Note:ProQuest Ebook Central

MARC

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100 1 |a Cheriet, Foued. 
245 1 0 |a Wine Management and Marketing Opportunities for Companies and Challenges for the Industry  |h [electronic resource]. 
260 |a Newark :  |b John Wiley & Sons, Incorporated,  |c 2020. 
300 |a 1 online resource (300 p.) 
500 |a Description based upon print version of record. 
500 |a 4.1. How can we manage innovation in small wine cooperatives? The mechanism developed by a regional French cellar. 
505 0 |a Cover -- Title Page -- Copyrigt Page -- Contents -- Foreword -- Introduction: Specificities and Challenges -- Part 1 Business Strategy Applied to Wine -- Chaoter 1 Land Strategies and Installation in Viticulture -- 1.1. Introduction -- 1.2. Issues and legal forms of installation -- 1.2.1. Issues of installation: the decline of the winegrowing population -- 1.2.2. The legal forms of land and agricultural enterprises: from the individual to the collective -- 1.2.3. The number of employees and the dynamics of company forms -- 1.3. The price of vineyard land -- 1.3.1. Market trends 
505 8 |a 1.3.2. Understanding the price of vineyard land -- 1.4. Regulations and installation aids -- 1.4.1. Installation regulations -- 1.4.2. Support for the installation of young farmers -- 1.4.3. Organizations supporting installation -- 1.4.4. Financial assistance for installation -- 1.4.5. Financing the installation -- 1.4.6. The GFV: the "Canada Dry" of crowdfunding? -- 1.5. Land policy -- 1.5.1. Land legislation -- 1.5.2. SAFER in viticulture -- 1.6. From planting rights to planting authorizations: the new constraints of the wine CMO 
505 8 |a 1.6.1. Evolution of European regulations and misappropriation of reputation -- 1.6.2. Range, limitation and misappropriation of reputation -- 1.6.3. The Cognac controversy: legislative adjustment, limits and vultures -- 1.7. What is a successful installation? -- 1.8. Conclusion -- 1.9. References -- Chaoter 2 The French Vineyard in the Face of Climate Change: Developing an Adaptation Strategy Based on Prospective Scenarios -- 2.1. Introduction -- 2.2. The consequences of climate change for French viticulture -- 2.3. A first step: an original prospective method -- 2.3.1. Methodology 
505 8 |a 2.3.2. Results: scenarios, from paths to adaptation strategies -- 2.4. A second step: mobilizing professional actors towards strategic decisions and proposals for action -- 2.4.1. Methodology -- 2.4.2. Results achieved -- 2.5. Applications and perspectives: from participatory science to action at several scales -- towards the definition of a nationa -- 2.6. Conclusion -- 2.7. References -- Chaoter 3 Coopetition in the Wine Sector -- 3.1. Introduction -- 3.2. History of coopetition in the wine sector -- 3.2.1. Coopetition from the Sumerian period and during Antiquity 
505 8 |a 3.2.2. The structuring of the wine sector in France -- 3.2.3. Organizational innovations in the wine sector -- 3.3. Illustrations of coopetition strategies in the wine sector -- 3.3.1. Coopetition among the Pic Saint-Loup winegrowers -- 3.3.2. The effects of coopetition on sustainable development: the cases of the Waipara cluster in New Zealand and of winegrowers -- 3.3.3. International coopetition within major wine groups -- 3.4. Conclusion -- 3.5. References -- Chaoter 4 Innovation in Small Wine Cooperatives 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Wine and wine making. 
650 0 |a Wine industry. 
700 1 |a Maurel, Carole. 
700 1 |a Amadieu, Paul. 
700 1 |a Hannin, Herve. 
758 |i has work:  |a Wine management and marketing (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCGbtJ8Bh73hm8HP8wGMCYq  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Cheriet, Foued  |t Wine Management and Marketing Opportunities for Companies and Challenges for the Industry  |d Newark : John Wiley & Sons, Incorporated,c2020  |z 9781786305282 
852 |b E-Collections  |h ProQuest 
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