Marketing matters : a guide for healthcare executives /

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Bibliographic Details
Online Access:	Full text (MCPHS users only)
Main Author:	Thomas, Richard K., 1944-
Corporate Author:	American College of Healthcare Executives
Other Authors:	Calhoun, Michael, 1949-
Format:	Electronic eBook
Language:	English
Published:	Chicago, Ill. : Health Administration Press, 2007
Series:	Management series (Ann Arbor, Mich.)
Subjects:	Medical care > Marketing. Hospital care > Marketing. Marketing of Health Services
Local Note:	ProQuest Ebook Central

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Full text (MCPHS users only)