Aspects of electronic retailing /
This is a themed issue on aspects of electronicretailing. Michelle Morganosky and BrendaCude published their first study of consumerresponses to online shopping in IJR & DM in2000. It recorded the most online ''hits'' ofany paper in the journal that year and was oneof the mos...
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| Online Access: |
Full text (MCPHS users only) |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bradford, England :
Emerald Group Pub.,
2002
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| Series: | International journal of retail & distribution management ;
v. 30, no. 10. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
| Summary: | This is a themed issue on aspects of electronicretailing. Michelle Morganosky and BrendaCude published their first study of consumerresponses to online shopping in IJR & DM in2000. It recorded the most online ''hits'' ofany paper in the journal that year and was oneof the most downloaded papers in the MCBsuite of journals. This is the third of theirlongitudinal studies in 2001 and was anextension of the second survey in thatre-contact was made with the 260 participantsin study two. The current study shows amaturing of the online customer with quitehigh customer retention rates. In fact themain r. |
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| Physical Description: | 1 online resource (113 pages) |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 1845446542 9781845446543 1280479086 9781280479083 9786610479085 6610479089 |
| ISSN: | 0959-0552 ; |
| Language: | English. |
| Source of Description, Etc. Note: | Print version record. |
