The Retail Revival : Reimagining Business for the New Age of Consumerism.
The Road Map for a New Era in Retail The Retail Revival documents the rise of an incredible new era of consumerism leading to a complete redefinition of what retail is. The book provides perspective on how massive demographic and economic shifts, as well as historic levels of technological and media...
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| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Wiley,
2013
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
| Summary: | The Road Map for a New Era in Retail The Retail Revival documents the rise of an incredible new era of consumerism leading to a complete redefinition of what retail is. The book provides perspective on how massive demographic and economic shifts, as well as historic levels of technological and media disruption, are turning this once predictable industry into a sea of turbulent change, leaving consumer behavior permanently altered. It examines the key seismic shifts in the market that have even companies like Walmart and Procter & Gamble scrambling to cope, and explores t. |
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| Physical Description: | 1 online resource (274 pages) |
| Bibliography: | Includes bibliographical references (pages 231-239) and index. |
| ISBN: | 9781118489789 1118489780 9781118489802 1118489802 1118489675 9781118489673 9781118489796 1118489799 |
| Source of Description, Etc. Note: | Print version record. |
