Political campaigns and political advertising : a media literacy guide /
Bringing media literacy tools to bear on political campaign coverage and political advertising just as the Internet explodes as a political force, this book will help students and older citizens negotiate the age of political 'spin'.
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Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Santa Barbara, Calif. :
Greenwood Press,
2009
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
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| 100 | 1 | |a Baker, Frank W. |c (Educational consultant) |1 https://id.oclc.org/worldcat/entity/E39PCjBmmmr9fK86MWGTmWv9wC | |
| 245 | 1 | 0 | |a Political campaigns and political advertising : |b a media literacy guide / |c Frank W. Baker ; foreword by David Considine. |
| 260 | |a Santa Barbara, Calif. : |b Greenwood Press, |c ©2009. | ||
| 300 | |a 1 online resource (xxvi, 196 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Foreword / by David Considine -- Acknowledgments -- Timeline : a history of media and politics -- Introduction -- Media literacy : understanding the meaning behind the messages -- Propaganda and spin : the power of the image over the word -- The media experts -- Analyzing photographs -- And then there was radio -- Why television? -- Popular appeals and techniques of persuasion in political advertising -- Analyzing campaign events -- The role of new media and new technology tools -- Trying to fix the money problem in elections -- Glossary -- Resources -- Index. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 520 | |a Bringing media literacy tools to bear on political campaign coverage and political advertising just as the Internet explodes as a political force, this book will help students and older citizens negotiate the age of political 'spin'. | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2014. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
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| 650 | 1 | |a Advertising, Political. | |
| 650 | 1 | |a Media literacy. | |
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