Political campaigns and political advertising : a media literacy guide

Political campaigns and political advertising : a media literacy guide /

Bringing media literacy tools to bear on political campaign coverage and political advertising just as the Internet explodes as a political force, this book will help students and older citizens negotiate the age of political 'spin'.

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Baker, Frank W. (Educational consultant)
Format: Electronic eBook
Language:English
Published: Santa Barbara, Calif. : Greenwood Press, 2009
Subjects:
Political campaigns > United States.
Advertising, Political > United States.
Media literacy > United States.
Political campaigns.
Advertising, Political.
Media literacy.
United States > Politics and government > 21st century.
Local Note:ProQuest Ebook Central
Table of Contents:
  • Foreword / by David Considine
  • Acknowledgments
  • Timeline : a history of media and politics
  • Introduction
  • Media literacy : understanding the meaning behind the messages
  • Propaganda and spin : the power of the image over the word
  • The media experts
  • Analyzing photographs
  • And then there was radio
  • Why television?
  • Popular appeals and techniques of persuasion in political advertising
  • Analyzing campaign events
  • The role of new media and new technology tools
  • Trying to fix the money problem in elections
  • Glossary
  • Resources
  • Index.

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